If you are new to branding then you may feel a bit lost over what steps you should take to make your company’s branding more effective. Effective branding is key for growing your business and establishing yourself as an option for clients interested in your products and services. To create effective business branding we recommend using the five tips listed below.
- Decide on your company goals and values
To decide what your brand identity will be you will first need to decide what your company goals and values are. Having a clear set of goals will help you determine what you are trying to promote to others. This is incredibly important for your company branding. For example, if you are selling something that you are promoting as sustainable you will not want to use colors or fonts that don’t showcase that goal of yours. Always try to think about what your goal is and what imagery can directly show that to your customers.
- What makes your brand unique
When designing your brand identity try to think about what makes your brand unique. Even if you love the design language used by other companies you should not use the same design language as others. This is mainly because your own unique ideas and company values should be reflected in your branding. If your company is all about minimalism, you will not want to use all of the colors on your logo. It simply, will not make sense and it will make your logo appear cluttered which will go against the unique aspects of the company that you are building.
- Design your Brand Logo
Depending on the type of company that you are forming you will most likely want to create a logo. Imagery is a great way of promoting your business so you will want that logo of yours to clearly represent your company and to directly link to either the company name or brand. Many companies actually use their names as logos because that makes them more easily recognizable. Your logo is about memorability even more than it is about beautiful design.
- Create a design language
Your design language will relate to everything that your company puts out. From having a set color scheme to specific fonts that you are using to the placement of things on a page, or image or presentation. Setting a design language from the start can help you have more consistency in everything that you post and it will make your branding more effective as people will become instantly familiar with the design language that you are using. Your design language should extend to everything from presentations, to your website, to leaflets and social media.
If you are interested in learning more about the importance of branding when building your business read here.